Create Ads People Can’t Ignore………
Most ads are ignored.
Like… aggressively ignored.
People scroll past them the way I ignore spam calls. No hesitation. No guilt. Just gone.
And I used to think:
“Okay, I just need better targeting.”
Or more budget.
Or better fonts? (yes, I went through a font phase… don’t judge me)
But nope.
The real problem?
My ads were… boring.
Painfully boring.
Like “I wouldn’t even watch this if it wasn’t mine” boring.
The Moment It Hit Me (and slightly hurt my ego)
I remember showing one of my ads to a friend.
I was proud of it too. Clean design. Strong message. Very “professional.”
He watched for like 3 seconds and goes:
“Yeah I’d scroll past this.”
Just like that.
No sugarcoating. No “it’s good but…”
Just—scroll.
And honestly? He was right.
That’s when I realized something:
If your ad doesn’t earn attention instantly… it’s invisible.
Step 1: The First 2 Seconds Decide Everything
I don’t care how amazing your product is.
If your ad starts slow?
It’s over.
Done.
Funeral.
People aren’t sitting there thinking:
“Hmm, let me give this ad a fair chance.”
Nope.
They’re scrolling like their life depends on it.
So your opening needs to hit like:
- “I wasted $700 on ads so you don’t have to”
- “This is why your ads aren’t working”
- “Okay, I wasn’t going to share this but…”
Curiosity. Instantly.
Step 2: Make It Feel Like… Not an Ad
This is where most people mess up (including past me… many times).
They try to make ads look like ads.
Big mistake.
Because the second something feels like an ad—your brain goes:
“Nope.”
So instead:
Make it feel like:
- A story
- A rant
- A random thought
- A behind-the-scenes moment
Basically… content.
Not marketing.
Step 3: Talk Like a Normal Human (please)
I used to write stuff like:
“Discover the ultimate solution designed to elevate your experience.”
What does that even mean??
I don’t talk like that.
You don’t talk like that.
No one talks like that.
Now I write things like:
“Okay this might sound weird but this actually worked for me…”
Way better.
Way more real.
Step 4: Trigger Emotion (any strong one works)
Here’s the truth about attention-grabbing ads:
Logic doesn’t stop the scroll.
Emotion does.
Pick one:
- Curiosity
- Humor
- Surprise
- Relatability
- Even mild frustration
I once made an ad that started with:
“I hate most ads.”
Which is… ironic.
But also relatable.
People watched.
Step 5: Make It About THEM, Not You
This one’s huge.
And I still mess it up sometimes.
Instead of:
“Look at our amazing product…”
Say:
“If you’ve ever struggled with this…”
Shift the focus.
Because nobody wakes up thinking:
“I hope I see a great ad today.”
They care about their problems.
Not your features.
Step 6: Keep It Short (shorter than you think)
You ever start watching something and think:
“Okay where is this going…”
And then you leave?
Exactly.
Cut the fluff.
Get to the point.
Say the thing.
Then stop.
I’ve had ads under 10 seconds outperform longer ones by a mile.
Step 7: Be Slightly Unexpected
Predictable = ignorable.
Unexpected = interesting.
Examples:
- Start mid-sentence
- Use silence instead of music
- Flip the usual structure
One time I started an ad with:
“This almost didn’t work.”
People stayed just to find out why.
Step 8: Show Imperfection (this feels wrong, but works)
Perfect ads feel… fake.
Imperfect ads feel real.
- Slight pauses
- Small mistakes
- Natural reactions
I once left in a clip where I messed up a line and laughed.
That version outperformed the polished one.
Still annoys me a little.
Step 9: Test Like You Have No Idea What You’re Doing (because you kinda don’t)
I used to overthink everything.
Now I test more.
Because the truth is:
You don’t know what will work.
I don’t know what will work.
The internet decides.
So make multiple versions:
- Different hooks
- Different styles
- Different angles
Let them fight it out.
Step 10: Make Them Curious Enough to Stay
Not everything needs to be revealed immediately.
Leave a little mystery.
Like:
“This one change made a huge difference…”
Okay WHAT change??
Now I’m watching.
The Part No One Talks About Create Ads People Can’t Ignore
Even if you do everything right…
Some ads still flop.
For no clear reason.
And it’s frustrating.
Like “I followed all the rules??” frustrating.
But that’s normal.
Because creating high converting ad strategies isn’t about perfection.
It’s about iteration.
Trying again. Adjusting. Learning.
(And occasionally questioning your life choices.)
A Random Thought about Create Ads People Can’t Ignore
You ever notice how the ads you actually watch…
Don’t feel like ads?
They feel like:
- Someone talking to you
- A story unfolding
- Something you stumbled into
That’s the goal.
Not to interrupt.
But to blend in—just enough to get attention.
